Discuss a campaign

Trackable ads inside GTA rideshares.

Ten-second static campaigns run across the active GTA fleet, with a trackable QR and private reporting.

Completed playbacks, modelled delivery, and QR activity stay separate.

Discuss a campaign View sample report
Wide rear-seat view of a left-hand-drive GTA rideshare with a RoamReel campaign playing on a straight, flush-mounted front passenger-headrest tablet
Illustrative vehicle environment. Live screen creative shown at full-screen scale.
Format10s · 1920 × 1200Static full-screen creative
DeliveryActive GTA fleetCreative checked · screens monitored
ReportingModelled deliveryQR activity reported separately

The ride is media

One campaignfills the display.

A ten-second static creative appears full screen on the passenger-facing tablet.

The campaign carries one approved message and one trackable QR action. No second advertiser shares the Marcadot display during that playback.

IN THE FEED
Suggested
For you
Promoted
Sponsored
YOUR CAMPAIGNOne signal
among many.
IN THE RIDE
YOUR CAMPAIGN Fills the frame. TEN-SECOND STATIC · TRACKABLE QR

GTA ridesharekeeps growing.

The latest complete public year represented 87.1 million GTA rideshare trips. Marcadot keeps that market evidence separate from campaign delivery.

Rideshare passenger travelling through the Greater Toronto Area at golden hour
Illustrative rider environment. Market figures below come from cited public trip data.
87.1M trips represented in the latest complete year
239,000 average daily trips represented in 2025
18.82 min weighted average trip duration in 2025

Methodology and limits: GTA Rideshare Trip Patterns, 2024 and 2025

A managed media network

Managed from file reviewto campaign close.

Marcadot reviews creative, assigns approved media, monitors tablet health, and reports campaign delivery.

Straight, front-facing RoamReel tablet installed flush against a passenger headrest with its strap mount concealed, playing a travel-creator campaign
Illustrative installation rendering with verified live screen creative.
Standardized installs Creative checked before flight Monitored in market

Three signals.Kept distinct.

Completed playbacks, modelled campaign delivery, and QR activity answer different questions in one private workspace.

Completed playback

The tablet logs a completed ten-second display as an operational diagnostic.

Modelled delivery

Verified rides feed the approved campaign exposure model.

QR activity

Tracked redirect events stay separate and may include repeat scans.

Modelled exposure is not an observed passenger view or unique reach. QR activity is not a conversion count.

Marcadot Space
ReportingPrivate campaign workspace
Illustrative sample
RoamReel · July 1 to 31 · Complete

GTA Creator Campaign

PDFCSV
RoamReel campaign creative shown on the passenger-headrest screen
Booked campaign 16,000 booked exposure commitment

103% deliveredCampaign complete

Modelled exposures16,480Against booked commitment
QR events318Repeat activity may be included
Completed playbacks14,920Operational diagnostic
Cumulative deliveryModelled exposure against the 16,000 commitment
16K commitment
July 1July 15July 31

Illustrative data. Modelled exposure uses verified rides and the approved campaign model. It does not count observed viewers.

Download the sample report

What a media buyerneeds to know.

Planning and buying

Where do campaigns run?

Across available Marcadot Space rideshare vehicles operating in the Greater Toronto Area. We confirm current market availability when we review your timing.

Who is the campaign built to reach?

GTA rideshare passengers travelling in participating vehicles while Marcadot media is active. We do not claim a verified demographic profile, unique reach, or observed attention.

How are pricing and availability determined?

Rates depend on timing, campaign length, format, the modelled exposure commitment, and available fleet inventory. Discuss a campaign

How far ahead should we plan?

Send your preferred dates as soon as they are known. We will confirm inventory, creative review timing, and a workable launch schedule rather than quoting a fixed lead time that may not fit the campaign.

Creative and delivery

What creative formats are accepted?

Submit a 1920 × 1200 landscape static PNG, JPEG, or WebP. The live network runs ten-second static ads. QR codes, calls to action, logos, and legal copy must stay above the driver-information exclusion area.

What happens before creative goes live?

We review the file against the screen layout, confirm that essential content remains visible, and approve the version before it enters the campaign. Replacements follow the same review path.

Measurement and operations

How is modelled exposure calculated?

Modelled exposure is calculated from verified rides, campaign allocation, and the approved passenger factor. It is not a count of observed viewers or unique people.

What does QR reporting include?

A campaign QR can redirect to an approved website, app page, booking flow, reservation, social profile, or email. Total activity may include repeat scans and does not by itself prove a unique person or conversion.

What reporting and monitoring do buyers receive?

Your private workspace shows the booked campaign commitment, current creative, modelled exposure, QR activity, campaign status, and available PDF or CSV reporting. Marcadot monitors tablet health and campaign delivery in market.

Discuss yourGTA campaign.

Share your timing, objective, and approximate budget. We will reply with current availability, pricing, and a reporting example.

Current pricingAvailabilityRecommended media planReporting example
Share the campaign brief
Receive pricing and availability
Review the flight and reporting

A Marcadot team member reviews every brief and replies with availability, a recommended media plan, pricing, and a reporting example.