---
title: "GTA Rideshare Trip Patterns, 2024–2025"
description: "Marcadot Space full-year analysis of 161.8 million GTA PTC trips in 2024 and 2025."
canonical: "https://marcadotspace.ca/research/gta-rideshare-trip-patterns-2024-2025/"
date: "2026-07-27"
author: "Marcadot Space"
publisher_url: "https://marcadotspace.ca/"
coverage: "January 1, 2024 – December 31, 2025"
source: "Private Transportation Companies Summary and Trip Data, City of Toronto Open Data"
source_url: "https://open.toronto.ca/dataset/private-transportation-companies-summary-and-trip-data/"
licence: "Open Government Licence - Toronto"
---

# GTA Rideshare Trip Patterns, 2024–2025

**Published by Marcadot Space** · **Coverage:** January 1, 2024 – December 31, 2025  
**Trips represented:** 161,828,971 across two full years  
**Site:** https://marcadotspace.ca/

Marcadot Space analysed monthly open-data files for private transportation company trips in the GTA. This edition uses **full calendar years 2024 and 2025 only** so growth and averages stay complete. Partial 2026 files are excluded.

**Source:** [City of Toronto Open Data — Private Transportation Companies Summary and Trip Data](https://open.toronto.ca/dataset/private-transportation-companies-summary-and-trip-data/). Contains information licensed under the [Open Government Licence - Toronto](https://open.toronto.ca/open-data-licence/). No City of Toronto endorsement is claimed.

## Key findings

- Full-year trips rose from 74,760,927 in 2024 to 87,068,044 in 2025 (**+16.5%**).
- Average daily trips in 2025: **about 238,543**.
- Modelled daily passenger-trips in 2025: **about 453,231** (trips × **1.9** planning occupancy factor).
- Full-year weighted average trip duration: **18.82 minutes** in 2025 (18.89 in 2024). Landing copy uses **about 18 minutes**.
- Friday led Monday–Friday volume; Saturday led the full week. Pickup volume peaked at **18:00**; longest average duration at **16:00**.
- Ward **10 – Spadina-Fort York** led named pickup and drop-off wards. Toronto-to-Toronto share stayed near **81.5%**.

## Figures used on marcadotspace.ca

| Landing figure | Value | Basis |
| --- | --- | --- |
| Average daily trips | ~238,543 | 2025 full-year trips ÷ 365 |
| People on rideshare trips each day (modelled) | ~453,231 | daily trips × 1.9 occupancy factor |
| Average rideshare trip | about 18 minutes | 2025 weighted average 18.82 min, floored for copy |

The occupancy factor is a **planning assumption**, not unique reach and not Marcadot campaign exposure.

## Methodology

Averages: `sum(metric × trips_total) ÷ sum(trips_total with non-missing metric)`.

Passenger-trips modelled: `average daily trips × 1.9`.

## Limits

Aggregate rows only. No trip-level medians, unique passengers, or ad viewing time.