{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://marcadotspace.ca/#organization",
      "name": "Marcadot Space",
      "url": "https://marcadotspace.ca/",
      "logo": "https://marcadotspace.ca/assets/marcadot-space-mark.svg",
      "description": "Marcadot Space provides an advertising network inside rideshare vehicles. Reach GTA rideshare passengers with trackable, ten-second ads inside active vehicles.",
      "address": {
        "@type": "PostalAddress",
        "addressLocality": "Toronto",
        "addressRegion": "ON",
        "addressCountry": "CA"
      }
    },
    {
      "@type": "WebSite",
      "@id": "https://marcadotspace.ca/#website",
      "url": "https://marcadotspace.ca/",
      "name": "Marcadot Space",
      "publisher": {
        "@id": "https://marcadotspace.ca/#organization"
      },
      "inLanguage": "en-CA"
    },
    {
      "@type": "Dataset",
      "@id": "https://marcadotspace.ca/research/gta-rideshare-trip-patterns-2024-2025/#dataset",
      "name": "GTA Rideshare Trip Patterns, 2024\u20132025",
      "description": "Marcadot Space analysis of 161.8 million GTA private transportation company trips represented in 2024\u20132025 open data. Full-year volumes, duration, timing, ward concentration, flows, and modelled daily passenger-trips using a disclosed 1.9 occupancy factor.",
      "url": "https://marcadotspace.ca/research/gta-rideshare-trip-patterns-2024-2025/",
      "creator": {
        "@id": "https://marcadotspace.ca/#organization"
      },
      "publisher": {
        "@id": "https://marcadotspace.ca/#organization"
      },
      "datePublished": "2026-07-27",
      "dateModified": "2026-07-27",
      "temporalCoverage": "2024-01-01/2025-12-31",
      "spatialCoverage": {
        "@type": "Place",
        "name": "Greater Toronto Area, Ontario, Canada"
      },
      "keywords": [
        "GTA rideshare",
        "Toronto PTC",
        "trip duration",
        "Spadina-Fort York",
        "Marcadot Space",
        "rideshare advertising",
        "open data"
      ],
      "measurementTechnique": "Weighted averages using trips_total. Daily passenger-trips modelled as average daily trips \u00d7 1.9 planning occupancy factor.",
      "isBasedOn": "https://open.toronto.ca/dataset/private-transportation-companies-summary-and-trip-data/",
      "license": "https://open.toronto.ca/open-data-licence/",
      "distribution": [
        {
          "@type": "DataDownload",
          "encodingFormat": "text/csv",
          "contentUrl": "https://marcadotspace.ca/research/gta-rideshare-trip-patterns-2024-2025/data/public_summary_2024_2025.csv"
        },
        {
          "@type": "DataDownload",
          "encodingFormat": "text/csv",
          "contentUrl": "https://marcadotspace.ca/research/gta-rideshare-trip-patterns-2024-2025/data/passenger_factor_note.csv"
        },
        {
          "@type": "DataDownload",
          "encodingFormat": "application/json",
          "contentUrl": "https://marcadotspace.ca/research/gta-rideshare-trip-patterns-2024-2025/metrics.json"
        }
      ]
    },
    {
      "@type": "Article",
      "@id": "https://marcadotspace.ca/research/gta-rideshare-trip-patterns-2024-2025/#article",
      "headline": "GTA Rideshare Trip Patterns, 2024\u20132025",
      "description": "Marcadot Space full-year analysis of open PTC trip files for 2024 and 2025: volume growth, average trip length, timing, geography, and modelled daily passenger activity.",
      "url": "https://marcadotspace.ca/research/gta-rideshare-trip-patterns-2024-2025/",
      "datePublished": "2026-07-27",
      "dateModified": "2026-07-27",
      "author": {
        "@id": "https://marcadotspace.ca/#organization"
      },
      "publisher": {
        "@id": "https://marcadotspace.ca/#organization"
      },
      "mainEntityOfPage": "https://marcadotspace.ca/research/gta-rideshare-trip-patterns-2024-2025/",
      "isBasedOn": {
        "@id": "https://marcadotspace.ca/research/gta-rideshare-trip-patterns-2024-2025/#dataset"
      },
      "image": "https://marcadotspace.ca/research/gta-rideshare-trip-patterns-2024-2025/assets/full_year_trip_volume.png"
    },
    {
      "@type": "BreadcrumbList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": "https://marcadotspace.ca/"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Research",
          "item": "https://marcadotspace.ca/research/gta-rideshare-trip-patterns-2024-2025/"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "GTA Rideshare Trip Patterns 2024\u20132025",
          "item": "https://marcadotspace.ca/research/gta-rideshare-trip-patterns-2024-2025/"
        }
      ]
    },
    {
      "@type": "FAQPage",
      "mainEntity": [
        {
          "@type": "Question",
          "name": "What is Marcadot Space?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Marcadot Space provides an advertising network inside rideshare vehicles. Reach GTA rideshare passengers with trackable, ten-second ads inside active vehicles. https://marcadotspace.ca/"
          }
        },
        {
          "@type": "Question",
          "name": "What years does this report cover?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Full calendar years 2024 and 2025 only. Partial 2026 files are excluded so year-over-year comparisons stay complete."
          }
        },
        {
          "@type": "Question",
          "name": "How many rideshare trips were represented in 2025?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "87,068,044 trips represented across the full year, about 238,543 per day on average."
          }
        },
        {
          "@type": "Question",
          "name": "What is the average rideshare trip duration?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "The weighted full-year average was 18.82 minutes in 2025 and 18.89 minutes in 2024. Marcadot Space landing copy rounds this to about 18 minutes for the average rideshare trip."
          }
        },
        {
          "@type": "Question",
          "name": "How are daily people in rideshare vehicles estimated?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "Average daily trips \u00d7 1.9 planning occupancy factor. For 2025 that is about 453,000 daily passenger-trips modelled. This is not unique reach and not Marcadot campaign exposure."
          }
        },
        {
          "@type": "Question",
          "name": "Does trip duration equal ad viewing time?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "No. Trip duration is open-market trip length. Marcadot campaign measurement uses modelled exposure and QR activity, reported separately."
          }
        },
        {
          "@type": "Question",
          "name": "What is the data source?",
          "acceptedAnswer": {
            "@type": "Answer",
            "text": "City of Toronto Open Data, Private Transportation Companies Summary and Trip Data, under the Open Government Licence - Toronto. Marcadot Space does not claim City endorsement."
          }
        }
      ]
    }
  ]
}